What is marketing?
When does my business need marketing?
How marketing can help my business?
What marketing techniques should I be using?
Contemporary marketing techniques focus most on where people consume the most information – digital media. Mobile phones, tablets, and even laptops are constantly in the hands of consumers, and pose a great opportunity to businesses to reach a considerably large audience. However, traditional channels such as radio, point of sale, press ads and direct marketing techniques still have a place in the lives of consumers.
It is recommended that having a mix of marketing activities is often the best way to improve retention and share risk on investments. In addition, reaching your audience across multiple touchpoints builds brand awareness and creates trust. Knowing the how, when, where, and what messages to deploy is the most critical element of successful marketing.