Be sensible
You are legally responsible for your postings, and so you may be subject to liability if your posts are found defamatory, harassing, or in violation of any other applicable law. You may also be liable if you make postings which include confidential or copyrighted information (music, videos, text, etc.) belonging to third parties.
Best practice
Remain friendly, responsible and positive when online.
Be credible
Be accurate, fair, thorough and transparent. It’s your reputation.
Be honest
Be the first to respond to your own mistakes. Remain factual.
Be professional
Be cordial, honest and professional at all times. It’s your work.
Be real
Listen before you talk. Before entering any conversation, understand the context. Who are you speaking to? Is there a good reason for you to join the conversation? Write what you know. Know your facts and cite your sources.
Be respectful
Don’t cite or reference others without their approval. When you do make a reference, link back to the source. Don’t publish anything that might allow inferences to be drawn which could embarrass or damage a person.
Be responsive
When you gain insight, share it where appropriate.