Social media content
If you sell a product or service, it is highly likely you also have some form of social media. It is usually one of the first things people set up. This is because social media accounts can be created in minutes and make it all a bit more ‘real’. You can immediately show off your fabulous new product or service, put up some great images and invite all your friends to like your page and follow you. But you will quickly discover this is simply not enough. In this blog, we provide some advice on creating graphic content for social media that is meaningful and purposeful.
Have a goal
If you do not know what your goal is, it is well worth spending some time here. Maintaining a presence on social media takes a considerable amount of time and money so you want to make sure it is aligned with your purpose.
Social media goals vary widely depending on the current needs of the organisation. Maybe you are looking to generate some brand awareness or lead generation. Perhaps you want to create engagement or drive people to your website. Whatever your social media goal is, make sure it is timely and aligned with your organisation, clients and customers.
It is good to remember that you do not need to know everything right away. Start with a broader goal and refine it as you go based on what is working for you and your needs.
Identify your target audience
This is about knowing your customers including where they are and what drives them to act. Many people make the mistake of thinking everyone is a potential customer but it is simply not true. You will get lost in the ‘social’ crowd. Narrowing it down to suit your business niche will bring better returns for your marketing dollar. Do some research by using your analytics and insights, follow relevant hashtags and engage with people, find out which platforms your prospective customers are most active on. This will all help to zero in on your ideal audience.
Develop a post schedule
We mentioned earlier about the time and money aspects of social media and this could not be more true when it comes to post scheduling. We cannot stress enough the importance of having a social media plan for your posts and using a reliable post scheduler.
Planning your posts takes the stress out of what to post and goes a long way to helping you achieve your overall goal. There is no value in throwing up something ‘pretty’ because you ran out of time and just need to post something today. If anything, this can work against you.
With the help of social media analytics, you will be able to see when your potential customers are online. Schedule your posts during these times to maximise your reach and help drive engagement.
Image sizing
Using the right image size for the chosen platform is imperative. We have all seen posts where text is cut off the side or half the image is missing. People notice! It sends a poor message to your customers and they will judge your business based on how your post presents. Take care and get advice about the exact size requirements for each platform before you post.
Brand consistency
Your business is unique. It has its own look, voice, tone and personality. You want this to shine through in your social media. This is what will help customers to recognise you and get to know your business. Your brand also reflects how you are perceived in the industry so staying true to this in your social media is essential.
The team at Adlab understand the importance of social media as a valuable avenue for your business. We are skilled at creating quality content that aligns with your brand and business goals and partner with you to create a stand-out presence that gets results.
