Text from Business SA article:
Advertising design consultancy Adlab is that rare combination of decades-old business which is constantly adapting to its rapidly changing market.
“I started with Adlab 24 years ago as a junior sign writer while studying at TAFE in the evening and completing high school. I loved the business so much that, with a lot of hard-learned lessons and study, I was lucky enough to have the opportunity to purchase the business in 1997,” says Adlab principal, Kate Evans.
“I now run the business with my husband and business partner, Ashley, and a great team of employees. We also have a great relationship with a number of loyal clients and the wonderful support of some outstanding South Australian based suppliers.
“Ad/ab has travelled a fantastic journey over the past 13 years and, as we increasingly make inroads into interstate frontiers and beyond, the future of the organisation is a very exciting one.”
Ad/ab supplies design, marketing and advertising services to several companies across a range of industries including retail, franchise-based businesses, SMEs and national and international corporations.
Ad/ab is serious about customer service and establishing long-term business partnerships. It aims to provide top-end design content specific to client needs, tailor-made solutions within their budgets and appropriate and realistic timeliness to market.
Adlab’s team offers a wide array of marketing, design and advertising outputs, whether for below the line/ point of sale activities, corporate branding, promotional material, outdoor advertising, retail presence or major advertising campaigns.
Kate says Adlab’s client base developed and retained over 27 years, and her team’s commitment to keeping clients up to date and relevant, exciting and differentiated in the eyes of their customers, are the keys to success.
“There are many ways organisations can invest marketing dollars, but it is our job is to advise on an approach that derives the best return for our clients. This in turn drives more leads and referrals for our team,” she says.
“Adlab has opportunities to grow not only horizontally through new clients, but also vertically through existing clients.
“Our client base is strong with many having a number of departments and products within their folios that all offer individual opportunities for marketing and promotion. Each one of our clients requires a different solution and as such, we are constantly expanding our experience and applying our knowledge in new ways.