3D renders, first invented in the 1970s, have developed over the last 50 years to become a valuable asset for a range of industries. These include:
- Animation
- Architecture
- Film
- Gaming
- Real Estate
However, in 2022, this software has also evolved to become a popular marketing tool. But what is it exactly?
What is 3D Rendering?
3D rendering is a computer-generated process which models a 3-dimension scene, adds texture and lighting to the design, before transforming it into a photo-realistic 2D image. This process allows you to take your design or even a basic sketch, and visualise the final product without the need to build it. So, you might be asking?
- Why should I invest in 3D renders?
- How can they be useful for my business?
Fear not, because our blog highlights the top benefits of 3D renders, convincing you to invest in the marketing tool everyone is using right now!
5 Reasons to Invest in 3D Renders
1. Cost and Time Efficiency
When developing a product, it takes time… and lots of money! But what if we told you it doesn’t have to?
3D rendering is a time and cost-efficient process. Depending on both the industry and complexity of your project, 3D rendering can take approximately:
- A few days (small projects)
- 2-3 weeks (small-medium projects)
- A few months (large-scale projects – e.g., animated films).
By utilising 3D renders, you can save yourself the high costs needed to gather the necessary materials. Not to mention, you don’t need to spend months building your product from scratch. 3D rendering makes it faster, and cheaper!
2. Scale and Measurements
Compared to a basic sketch or concept, 3D renders also allow you to develop designs to scale, and visualise your product in a 360-degree view. Using this computer-generated software, you can examine the measurements of your design and adjust where required.
According to media research, 40% of consumers are more likely to purchase a product if the website provides a realistic, scaled image. As such, it is important that your organisation provides images that convey the actual product to potential consumers.
3D renders also help eliminate building issues. In the unfortunate event that an issue arises, don’t worry about having to start from scratch, and invest all over again! 3D rendering eliminates this stress and time-factor of having to re-size your product.
Simply adjust the size of your 3D render until your issues are resolved, then start building!
3. Choose the Best Option
3D renders also assist the building process, with the ability to continually alter your design and view multiple options.
Want to see how your product will look as a different colour? Does the shape need to change?
3D rendering makes this process faster and easier. Allowing yourself and your client to view the different options, and choose the final design most suitable.
4. Adaption to the Real Environment
When developing your product, it is important to consider how it will look in the real-world.
3D renders make this visualisation easy! There’s no need to visit the intended location before and after your product has been built.
3D renders allow you to digitally adapt your product or signage to appear in the environment of your choice – whether that’s at a business front, on a billboard, in a store aisle, or even point-of-purchase.
Not happy with the placement? Is your design not blending with the real environment? No problem. Just readjust your design until you find the perfect location and design for your product. The possibilities with 3D renders are endless. Take a look at this 3D render Adlab designed below:
5. Easier Communication
This final step is arguably the most important!
When trying to communicate a design to your client, do you often find it difficult or too time-consuming trying to express your vision?
Using 3D render software, communication will never be easier. You can:
- Adjust the lighting
- Offer an interactive walkthrough of your product/design
- Show a 360-degree rotational view.
No longer will your client require a detailed description, or risk misunderstanding the ‘final vision’. This creates faster and more-efficient communication.
How Can Adlab Help?
At Adlab, we have a highly specialised, in-house design team ready to assist with all your 3D rendering and design needs. For more information about 3D rendering, or to discuss your business’ designs, feel free to contact us.